Now

Drive Snowboard Binding

With his big-mountain endeavors and explorations, Jeremy Jones pushes the boundaries of freeriding everywhere from no-fall zones in Alaska to deep powder above the shores of Lake Tahoe. The Now Drive Snowboard Binding is his signature binding for shredding everything from lift-serviced laps to backcountry steeps. Built with the unwavering support and stability necessary for charging big-mountain terrain, the Drive Binding is your masterful mountain guide.

The Now's Hanger 2.0 base provides a wider heelcup for greater comfort with varying boot shapes and sizes, while its 30% fiberglass blend delivers the responsiveness for straight-lining steeps, laying trenches on groomers, and sending diving board cliffs in the backcountry. And adding even more strength and durability to it, the Drive's mounting post is made of 30% carbon fiber for the utmost in power and energy transfer. Innovative Skate Tech connects the Hanger 2.0 base to a hinged Kingpin at the center of the binding, which acts like a fulcrum, allowing you to rock the binding back and forth with a subtle amount of play, just like when turning on a skateboard truck. Instead of transferring all your energy into turning on a rigid baseplate, the slight rocking motion seamlessly transmits rider inputs into precise turns with powerful edge hold. This tech also helps reduce vibration and shock underfoot thanks to the bushings sitting directly under the Hanger.